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As a part of my sports brand strategy class at the university of oregon, my team had the opportunity to pitch to the senior executives of nike.

the brief, presented by todd van horne (vp creative director) and rosemary st.clair (VP + GM nike women), was:

create equality between men’s and women’s sports incorporating the sport of your choice.

take your way through our final deck above to see how my original brief notes turned into an official pitch with great potential.

 my roles

  • Came up with original concept and execution plan

  • Built / designed strategy

  • Led all design (Katie Bachman created cleats, shoebox, backpack photoshop and Corey Pound created mood board)

  • Created deck (shown above)

  • Conducted all research

  • Did all copywriting

  • Created marketing plan

  • Created style guide + brand book